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Rebecca Laskary is the Director of Profile Public Relations.

Rebecca is a communications specialist whose career has developed rapidly through a number of positions in the corporate, non-for-profit and public sectors, in Australia and overseas.

In the past 12 years she has worked as a television presenter, a journalist and film maker, a Media Liaison Officer and as a Communications Manager offering strategic advice on media management, brand management, event management, marketing, sponsorship and public relations.

As Director of Profile Public Relations, her services include strategy development and implementation, media and brand management, as well as developing and delivering workshops and presentations.

Rebecca's ability to create practical and powerful communications strategies in the Australian professional services industry has earned her an outstanding reputation.

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Fran Connelley is a strategic marketing specialist. In 25 years of marketing, her career has spanned a diverse range of roles within the corporate, not-for-profit, public and SME sectors.

In that time she has worked as Buyer, a Product Manager, a Group Product Manager, a Marketing Manager, a General Manager and now as a Marketing Consultant.

For the last 12 years, Fran has successfully provided strategic marketing support to a number of organisations. Her key strengths include the capacity to generate a marketing \"vision\" and then clearly identify the strategies that will provide tangible results and secure the \"buy-in\" of key networks and individuals.

Fran's wealth of marketing experience gives her a uniquely \"fresh thinking\" approach to strategy in every new market she enters. As a result, her solutions are often the simplest, most cost effective ideas her clients have ever encountered.

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John Flower is a media specialist. In a career spanning more than 20 years, John has worked in television and radio as a reporter, producer and director in Melbourne, Sydney, Canberra and London.

Some of the positions John has held include NSW & Federal political reporter for Macquarie Radio Network, Chief of Staff at Channel 7's Sydney newsroom, presenter of ABC Radio programs, presenter of commercial radio programs in the UK, a reporter on Channel 7 News and SBS television current affairs programs.

Over the last 14 years John has been employed as Media Manager for the Sydney 2000 Olympic Torch Relay (1998-1999), Project Manager for News Limited's coverage of the Olympic Torch Relay (1999-2000), Event Director of the Rotary Health Safari (a round Australia event over six months) and most recently Project Manager for the News Limited coverage of the Melbourne 2006 Queen's Baton Relay (50 days around Australia).

John is a dynamic and sought-after media trainer who has coached Federal and State politicians as well as senior executives from Coca Cola, Unilever, Samuel Taylor, Lotto Management Systems, KFC, Arnotts and Mobil.

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Weavers is a visual communications design consultancy that provides integrated design, and brand management services.

Weavers has served a broad range of established clients in the corporate, government and community association sectors for almost two decades. The fact that a large number of these clients have remained loyal to Weavers over many years, is testament to their ability to understand and meet our client's needs, to grow with them and to deliver outstanding results.

Although providing a complete graphic design service both in print and electronic media, our focus is on branding through corporate identity programs, including generating new business names, designing logos and developing comprehensive design style guidelines

Being highly attuned to the importance of the relationship between design and its marketing purpose, our design team has wide experience in developing a unique concept to communicate a client's specific product or service and translating it into a highly effective reality.

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Strategy is where business begins. Developing a strategy involves drawing on theoretical knowledge, practical experience and creative thinking to create an action plan for business success.

Our marketing strategies focus on helping clients identify their target market, developing key messages and disseminating them to the target audience. We also provide clients with the tools to effectively monitor the conveyance of key messages to ensure that they have hit the target.

Monitoring and measurement are crucial to evaluating the success of specific marketing campaigns. In order to determine if a strategy or campaign is effective in achieving the desired results with the target audience, there needs to be procedures in place for evaluation. The ultimate measure of success is when a strategy or campaign delivers positive results to the bottom line.

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Most companies and organizations have strong foundations based on developing relationships with various key stakeholders. Respect and exceptional customer service go a long way towards maintaining successful relationships. But the ability to clearly, concisely, precisely and effectively communicate with clients and other stakeholders as well as to understand their ideas and effectively implement them, is paramount to business success.

We examine the components of communication and develop them into effective communications strategies for business. A tailored action plan assists our clients to maximise their existing potential. Our strategies and action plans focus on our client's key messages, target audience, medium of dissemination, anticipated reaction and desired result.

We empower clients to raise the bar for effective communication and lead the way for their teams and customers by clearly communicating their future vision.

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In a market place rife with competing brands all jostling for attention, our strategies for brand management make our clients stand out from the rest and appeal to their target market. By providing clients with branding strategies to generate brand awareness, our clients are able to promote their own brands effectively and creatively, with minimum dollar spend.

Our brand management campaigns focus on building company profile by increasing awareness of the brand to a target market. Our implementation of branding campaigns focuses on consistent branding, following a style guide, reviewing and re-vamping the company website, developing marketing and promotional material, etc.

We work with our clients to develop a brand management campaign, and support our clients as they implement our strategies for successful results every time.

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Every contact that we have with any of our key stakeholders is vital to the development of a successful future relationship. The essentials of making a powerful first impression and then sustaining that through the duration of the relationship is very important for the longevity of the relationship.
The ability of a person, brand, business or association to make a memorable impression, while considering the components for effective presentation shouldn't be left to chance.

By providing strategic advice to clients about networking, mentoring, delivering presentations, conducting events and information sessions, media management, etc. we enable our clients to create and maintain a powerful presence in a highly competitive market.

We work with our clients to influence the public perception of their company to specific target audiences and using channels like events, publications and the media. We offer our clients PR solutions to help better manage their public affairs.

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Media training is essential if you engage with the media intentionally in a media campaign or unintentionally in a crisis. Prior warning and preparation is not enough when your company's reputation is at stake and your affairs are about to be made public.

Being media savvy involves having more than a passing awareness of the media. Our media advice and training is educational as well as practical. We work with individuals or with groups from within a client company or association to develop key messages, prepare for media interviews, answer questions and behave appropriately. We also train clients through simulated media interviews.

We give our clients an insider's view of the media including roles and responsibilities, print and broadcast media, what to expect and what expectations to meet.

Our clients feel more confident when dealing with the media and acting as media spokespeople because we provide them with the tools of preparation they need to make a clear presentation and get their message across.

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Some organisations adopt a do-it-yourself approach to marketing, communications, media and brand management. So we've developed a series of workshops to help them along their way.

By providing clients with strategic advice and practical suggestions through workshops and presentations, we are able to educate and advise a number of staff within the client company or association at the same time. By tailoring the content of our workshops to specifically meet the needs of our clients, we are assured that the client gets the best return for their investment.

As professional presenters of workshops and seminars across Australia, we are able to provide our clients with the information they need in a professionally presented workshop. An added bonus of attending any workshop is that we work with the client to develop an action plan that is owned by the client.

Our workshops provide our clients with all the information and encouragement they need to successfully manage their business.

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Here's a proven marketing strategy that allows you to generate and retain high quality clients, at your own pace and without hiring external consultants.

If you're a partner in an accounting practice and want more quality clients, but don't know where to start, then this hands-on approach is the answer to generating more business consistently, from the type of clients you want to attract.

Click here to view the complete Table of Contents

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The first in a series, this DVD presents a complete workshop with marketing and communications specialist Rebecca Laskary.

She outlines a range of marketing strategies, practical tips and innovative ideas to assist you in marketing your accounting practice.

This DVD offers practical suggestions for marketing and communications within your accounting practice, including:

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The second in the series, this DVD presents a complete workshop with marketing and communications specialist Rebecca Laskary. She outlines a range of marketing strategies, practical tips and innovative ideas to assist you in marketing your accounting practice.

This DVD offers practical suggestions for marketing and communications within your accounting practice, including:

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Buy Marketing Solutions for Accounting Practices DVD's Vol 1 & Vol 2 and save $15!

These DVD's presents a complete workshop with marketing and communications specialist Rebecca Laskary. She outlines a range of marketing strategies, practical tips and innovative ideas to assist you in marketing your accounting practice.

These DVD's offers practical suggestions for marketing and communications within your accounting practice.

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A booklet containing a public relations report for accounting practices which analyzes current market trends and offers suggestions for marketing an accounting practice.

The booklet includes a 10 step strategy for implementing a PR campaign.

It also provides a summary of the current Australian marketplace and offers marketing solutions for accounting practices.

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This one-day marketing workshop works because this kind of marketing is measurable, accountable and results driven.

In fact, it's a prerequisite for sustained long term business growth in the new, highly competitive market place.

This is the kind of marketing that is so critical to your business survival that it must be driven from the top and embraced by every key stakeholder in your firm.

The fastest growing companies in Australia are already running with.

Cost $5,000 + GST
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This one-day sponsorship workshop will help you to identify your organisation's optimal market position and marketing message.

You will learn how to find profitable niche sponsors and potential revenue streams.

You will discover practical tools to help you communicate cost effectively and leverage every sponsorship dollar.

This workshop will help you to identify and quantify the key marketing benefits that are unique to your organisation and attract sponsors.

Cost $5,000 + GST
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Every contact with clients, staff, media and business associates is vital to the development of a successful future relationship with them.

The key to delivering powerful presentations is preparation. Effective presentation skills include prior planning and practice, preparation of material, breathing techniques, method of delivery, timing, the forum, interaction with the audience, etc.

This half-day workshop will assist you to maximise your potential through developing effective presentation skills and greater awareness of the impact of your own personal presentation.

Cost $2,000 + GST
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This one-day workshop explains the theory behind the components of communication, develops effective communications strategies for your business and includes a tailored action plan to assist you to maximise your existing potential.

In a market place rife with competing brands all jostling for attention, this brand awareness workshop will enable you to stand out from the rest and appeal to your target market.

Discussions focusing on branding strategies and creating brand awareness will enable you to promote your brand effectively and creatively, with minimum $dollar spend.

Cost $4,000 + GST
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This comprehensive, interactive and practical workshop will provide you with an understanding of the media - culture, policies, procedures, preparing for interviews and developing key messages.

Your presentation skills and strategies for managing the media will be developed through an intensive practical session with media interviews conducted by a professional journalist, filmed by a camera crew in a television studio and assessed by media professionals.

You will develop a sound understanding of the principles involved in dealing with the media, participating in media interviews and transmitting the messages that you want to send out on behalf of your organisation.

This workshop will enable you to maximize every media opportunity and effectively communicate with a wide audience.

Cost $6,000 + GST
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